使用英語作為通用商業語言的國際公司
來源:真題樂園  園友關注度 739   發布于:6/23/2017 12:33:09 PM


 
 
據估計,世界上至少有20億人會說英語。因此,更多的國際公司正在選擇英語作為他們的商業語言。
回到2012年,“哈佛商業評論”報道,空客,戴姆勒 - 克萊斯勒,雷諾,三星,SAP,Technicolor和微軟等公司已經開始使英語成為共同的公司語言。這是為了促進跨地域多樣化的功能和業務活動的溝通和表現。現在,最近有關BBC首都網站的文章進一步揭示了為什么更多的跨國公司采用英文作為官方語言。
采用通用語言不僅僅是一個好主意,它現在正在成為一個必須 - 即使是一家總部設在英語不是主要語言的國家的公司。想象一下,巴黎總部的一群銷售人員聚在一起開會。現在考慮到同一家公司對一家也在巴黎的公司進行銷售電話,并沒有意識到潛在客戶將從不會說法語的其他地方引進員工。那些員工可能無法關閉重要的交易,因為他們無法溝通。
擁抱英語作為一種常見的商業語言
 
法國食品服務公司Sodexo的員工和變更傳播集團副總裁Kim Beddard-Fontaine說:“企業在全球范圍內組織,而不是區域性,這些日子。 “我們希望通過跨地理位置的協作來提高效率。英語是一個推動者。“
許多希望通過普通商務語言順利地轉換為英語的公司提供英語課程 - 無論是高管還是同事們,都會降低企業的階梯。汽車制造商日產已經做到了這一點,部分是認識到轉型對所有人都不容易。本田汽車巨頭本田目前正在做同樣的事情,目的是到2020年之前將內部通信的官方公司語言切換為英文。
然而,就在幾年前,本田公司CEO Takanobu Ito公開表示:“日本公司只能在日本使用英語是愚蠢的”但現在,本田已經面臨挑戰,要創造一個說英語的勞動力,以增加業務效率。
共同語言政策不僅僅是一個實際的措施;這對企業的現實是一個明智的回應。而不是一瞬間 - 本田的全球銷量越來越大,是世界上最大的英語國家,美國。本田顯然希望和需要建立一個更好地符合公司全球業務現實的國際員工隊伍。
每年,本田在北美招聘數以千計的新員工,但在日本只有幾百人。本田可能是一家日本公司,但其性質越來越國際化。而一個真正的國際公司的特點似乎是將英語作為一種常見的商業語言。
您是否已經擁有英語作為常用商業語言的公司?在下面的評論部分分享您的經驗...
 
 
 
英文原文:
 

It is estimated that at least two billion people throughout the world now speak English. Because of this, more international companies are choosing English as their language of business.

Back in 2012, the Harvard Business Review reported how companies such as Airbus, Daimler-Chrysler, Renault, Samsung, SAP, Technicolor and Microsoft had started to make English their common corporate language. This was in an attempt to facilitate communication and performance across geographically diverse functions and business endeavours. Now, a recent article on the BBC’s Capital site sheds further light on why more multinational companies are adopting English as their official language.

Adopting a common language isn’t just a good idea, it’s now becoming a must – even for a company that is based in a country where English isn’t the main language. Imagine that a group of salespeople from a company’s Paris headquarters get together for a meeting. Now consider that the same group goes on a sales call to a company also based in Paris, not realising that the potential customer would be bringing in employees from other locations that don’t speak French. Those employees might not be able to close an important deal because they are unable to communicate.

Embracing English as a common business language

“Businesses are organised globally, not regionally, these days,” says Kim Beddard-Fontaine, Group Vice-President of Employee and Change Communication at Sodexo, a French food service company. “We want to become more efficient by collaborating across geographies. English is an enabler of that.”

Many companies that want to see a smooth changeover to English as a common business language offer English lessons – both to executives and colleagues lower down the corporate ladder. Car manufacturer Nissan has done just that, in part to recognise that the transition would not be easy for everyone. Fellow car giant Honda is currently doing the same thing and aims to switch its official corporate language for internal communications to English by 2020.

However, just a few years ago, Honda CEO Takanobu Ito publicly asserted: “It’s stupid for a Japanese company to only use English in Japan.” But now, Honda has taken on the challenge to create an English-speaking workforce in order to increase efficiency within the business.

The common language policy is more than just a practical measure; it’s a sensible response to the realities of business. And not a moment too soon – an increasingly large portion of Honda’s global sales are in the largest English-speaking country in the world, the United States. Honda clearly wants and needs to establish an international workforce that better matches the realities of the company’s global presence.

Each year, Honda hires thousands of new workers in North America, but only several hundred in Japan. Honda may be a Japanese firm, but it is increasingly international in character. And a characteristic of a true international company seems to be to have English as a common business language.

Are you part of a company that has embraced English as a common business language? Share your experience in the comments section below…

 
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